For the past 20 years I’ve been helping organizations develop communication that increases efficiency and profits. What I’ve learned is that the best, most effective marketing has all of the “spin” stripped out. It’s tempting to say what we think people want to hear, but what works best is the truth. Yet, for many entrepreneurs, that truth can be hard to articulate. That’s why I started Satya Solutions.
Satya is the Sanskrit word for truth. In my years of practicing yoga, many concepts from the mat have seeped into other areas of my life. The concept of satya, being truthful in one’s thought, speech and action, has always guided me to the best outcomes.
Satya Solutions will help you share your truth with the community.
Together, we will clarify your vision, create communication that clearly and honestly represents you, and develop a simple plan to get your messaging in front of the people who are searching for precisely what you have to offer.
The path we create will help your business grow into a thriving part of the community so you can do more of what you love.
Satya is the Sanskrit word for truth. If you’ve ever been a regular practitioner of yoga, you may have heard an instructor talk about this concept. It comes from a more spiritual side of yoga that provides guidelines for living life well.
What does this have to do with marketing? In today’s world we are constantly bombarded with messages that are developed to convince us of something. Sometimes the goal is to change the way we think about a particular issue, other times it's to make us believe that we need a specific product or service. All you have to do is look around you or scroll down a webpage a bit and you’ll probably encounter some type of messaging that may or may not be true. A lot of "fake news" can be very convincing, whether it's been designed to be deceptive or put out by someone who is simply misinformed. However, most marketers and business owners aren’t setting out to deceive potential clients. They have simply succumbed to the very human fault of embellishing the truth in an effort to get noticed or make a point.
Marketing can sometimes be confusing and frustrating. Finding the messaging that will resonate with the people you want to serve can feel like trying to find a needle in a haystack. I’ve discovered that the most successful marketing materials feature messaging that accurately reflects the core of the business. Crafting this kind of marketing is fun and empowering. Your clients benefit because they understand exactly what to expect from you and you get to serve more clients who need exactly what you're offering. It sounds idealistic, yes, but I believe that by practicing satya in our marketing efforts we can delight our clients and ourselves.